Worked on building core products, infrastructure, and internal tools
Role
Software Engineer
Timeline
May 2025 - May 2026
Team
1 Project Manager
8 Engineers
Tools
AWS
Next.js
PostgreSQL
Supabase
Overview
RedRover is a Reddit marketing platform powered by AI agents that automate finding relevant threads and posting content to drive traffic and leads. RedRover was built on the belief that distribution drives sales, and sales drive revenue. I joined Clover Labs to help make RedRover the best agentic marketing platform.
Strategy Reports
RedRover onboards clients across a lot of industries, so we needed a consistent way to understand a client's market and turn that into an actionable Reddit plan. I built the strategy report generator used during onboarding: it takes a client URL plus a small amount of context (industry and positioning) and produces a shareable report that outlines where the client should show up on Reddit and what they should say.
The report standardizes the core outputs: recommended subreddits (by intent), high-intent keywords, competitor set, a TOF/MOF/BOF content plan with example angles, and a clear summary of monthly deliverables. This replaced our manual onboarding process and saved our customer-success agents tons of time.
App Store Integration
To give clients visibility into app performance without leaving the product, I built an integration with the App Store Connect API that let customers connect their Apple developer account and pull down key metrics. The goal was a low-friction setup flow that worked across different client account configurations, while keeping the integration reliable and safe (auth, permissions, and failure handling).
On the product side, I turned the raw App Store Connect data into download trend views and metrics dashboards that were actually usable: time-series charts, comparisons over time, and clean summaries that answered "how are we doing?" at a glance. End-to-end, this meant shipping the full stack: the connection flow, backend data fetching/sync logic, storage, and the frontend analytics UI, plus the operational details like retries, rate limits, and graceful degradation when Apple data was delayed or unavailable.
Internal Tools
I built internal tools that removed repetitive work and made the company's operations more measurable. One of the highest-leverage pieces was an onboarding strategy report generator: it takes a new client's URL and a small amount of context, then outputs a standardized strategy report with recommended subreddits, keywords, competitors, funnel-stage content direction, and clear monthly deliverables. This replaced a manual "research doc" process with a repeatable workflow that sales and delivery could use immediately, and it produced a client-ready artifact we could share as a public link.
I also built an internal developer metrics dashboard to track engineering activity across the company. It automated the collection of stats like commits and code-change volume, stored the results, and surfaced them in a dashboard so teams could quickly see trends without manually pulling data. The result was less ad-hoc reporting, better visibility into throughput, and a shared view of engineering activity that stayed up to date automatically.
Reflection
This work reinforced that the biggest leverage often comes from building systems that are both useful on day one and reliable over time. Across client-facing features and internal tooling, the most important part was reducing friction while keeping outputs consistent enough that teams could trust them and move faster.
Huge shoutout to Anton Reza, Matt Espinoza, and Eshan Betrabet for taking a risk and bringing me onto the team.